Global Marketing Director

ROLE AND RESPONSABILITIES:

A team player, the Global Marketing Director is responsible for executing all marketing strategies based on the commercial strategies developed for each market where Louis Garneau is active.

This person will follow the evolution of the international segment and participate in defining the development plan and the launch of new products in collaboration with a creative team. He/She will ensure that each segment for all Garneau products is well defined, and understands the network and the consumers targeted by the strategies.

A good communicator and creative, the Global Marketing Director is in charge of the content and the promotional materials related to any promotional campaign for retailers, distributors and consumers. This person will generate in cooperation with a team all related texts, pictures, magazines, advertising and videos.

The Director will be responsible for managing the marketing budget and maintaining the optimization and efficiency in his/her operational decisions related to the marketing department.

An expert in web marketing strategies and social media, the qualified candidate will be responsible for executing all strategies related to communication and promotion including traditional media and web. He/She will possess a thorough understanding of the retailer and consumer needs.

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