5 tips for staying healthy as a mom
With all the activities and challenges that come with having children, one important part of a mother's life is often put aside or forgotten: being healthy. As the mother of...
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Celebrating Pride Month: Lea Davison's Journey and Our Custom Kit
As we celebrate Pride Month, we are thrilled to share the inspiring story of Lea Davison, a trailblazer in the world of sports and a passionate advocate for LGBTQ+ inclusion....
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7 tips for staying safe on your night commute
Taking your bike out on a clear, moonlit night can be exhilarating, and definitely a more inspiring way of staying healthy than parking yourself on a trainer all winter, but...
Cycling Journey
I discovered cycling through my long-time tennis coach, Steve, a road and mountain bike enthusiast. I would hear about his epic trips with his best friend Dave to Tucson, Las...
Bicycling magazine editor's choice award
We are proud to announce that the Sugoi Women's RS Pro bib shorts have been awarded the Editor's Choice Award for 2014. Featured among the best cycling shorts in the...
The ZAP High Visibility Collection - Designed to be Seen
Daylight savings means those pre and post workouts are getting darker than ever. It’s essential you stay seen to stay safe. The mega-watt visibility of Sugoi’s award winning Zap technology...
Kick start your year
People love to hate on the trainer and it's true it can quickly earn its nickname "the paincave". But if you want to get a jump start on your summer...
Outside Magazine Loves Sugoi
This news is the latest in a string of praise from Outside for our Autumn 2015 collection. Last month, Jakob Skiller published a list of his favourite cycling gear for...
What Tour Riders Wear vs. What You Need – Gear Spotlight with Garneau - TEST
Every July, the world watches elite cyclists take on the Tour de France with precision-tuned gear, aerodynamic kits, and bikes worth more than a car. But here’s the truth: you...
Don't text and Drive
On December 22, 2017, cyclist Jason Lowndes was fatally struck by a car while training near his home in Australia. He was only 23 years old and lost his life...
How to Receive your First Medal
Our founder, Olympian Louis Garneau, knows how important encouragement and support are to our efforts, whatever the discipline, whatever the level and whatever the field. That's why he wishes to...
Kids' bikes: Why do they hold such an important place In the heart of Louis Garneau?
Getting your first bike A child's life is full of adventures and first experiences. Every first time comes with its own set of emotions, sometimes fear, but mostly achievements. However,...
What's the difference between bike shorts and bib shorts?
The main difference between bib shorts (often abbreviated as “bibs” and shorts is how they stay in place. Shorts are kept in place thanks to their elastic waistband. These are...
The art of moving, or how to get your groove back
Here is our ultimate advice kit, so that you are equipped to start your fitness journey with confidence. Because everyone should be able to move without constraints.
A Glimpse Into our Team's Training and Refueling
On a typical training day, we focus on maintaining an even and fluid pace, minimizing gaps, and rotating to ensure everyone has the opportunity to "pull" or get to the...
Sugoi designer wins Eurobike award
The Eurobike Award denotes products that represent outstanding design, quality and functionality. The six-person expert panel selected stand out submissions from over 500 hopeful entries, for the first time in...
How to dress to run in winter
You may believe that it is as simple as wearing a warm coat and sturdy pants, and while this can seem sufficient, it is quite important to understand good practices...